Two audiences at once: the reviewer and the reader.
Medical copywriting for pharmaceutical and healthcare content that has to be accurate enough for a medical reviewer to approve and clear enough for the actual audience — patient, clinician or buyer — to use.
Most copywriting failures in this sector go one of two ways: language so hedged and technical it satisfies a reviewer but tells the reader nothing, or language so simplified it reads well and gets rejected. Medical copywriting is the discipline of avoiding both.
Copy for web pages, product information and campaign material, written with sourcing for every substantive claim, in the register the audience actually needs.
Clinical sign-off stays with your medical reviewers; we write every piece with that approval step in mind, sourcing claims as we go, so copy moves through your process efficiently instead of bouncing back for rework.
What our medical copywriting work has covered.
The same fact is written differently for each audience. Medical copywriting starts from the reader.
What comes up before commissioning medical copy.
Our writers specialise in medical and pharmaceutical copy and work closely with your medical reviewers, who hold the clinical expertise and sign-off. We are not a substitute for that expertise; we are the writing discipline that gets content through it efficiently.
Yes, and it is common practice: the same underlying clinical evidence gets written once, in full, for prescribers, and again separately in plain language for patients. Treating these as two distinct pieces of writing, rather than one piece simplified down, is what makes both versions work well for their intended audience.
We source supporting evidence for every claim at brief stage, before any drafting starts, rather than leaving it to be chased later. Each claim is linked to its reference in the brief itself, so your medical reviewer can check it quickly during approval instead of sending the copy back to ask where a statement came from.
Related, but narrower in scope. Medical copywriting is the writing discipline itself — turning approved claims and evidence into finished copy — while content marketing covers the planning, cadence and channel strategy around what gets written and when it gets published. Most engagements involve both working together rather than choosing one.
Copywriting sits inside almost every content and campaign engagement. These are the related services.
Copy that keeps bouncing back from review, or none written yet. Tell us the audience and we will tell you how we would approach the medical copywriting.