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Insights
16 articles

Insights

Longer working pieces — playbooks, honest platform comparisons, and what we actually see across the pharmaceutical sites we audit and rebuild.

Where Answers gives a direct response to a specific question, Insights goes deeper: a full SEO playbook, an honest WordPress-versus-Sitecore comparison, a practitioner’s view of the state of pharma websites in Europe. Written from what we have actually built, not from a market research report.

What this covers

What you will
find here

Playbooks and processes

See the pharmaceutical SEO playbook and the anatomy of an HCP portal for the working methods behind our own projects.

Honest comparisons

See WordPress vs AEM and WordPress vs Sitecore for platform comparisons written to actually help you decide, not to sell one outcome.

What we actually see

See the state of pharma websites in Europe for patterns from our own audit work, not a commissioned survey.

All articles

Every insight published so far.

AI Search and Pharma Brands

How AI answer engines are changing what visibility means for pharmaceutical companies, and what is actually within your control versus…

Global Template vs Local Freedom

The tension every affiliate and every global digital team feels, and why the honest answer is neither pure consistency nor…

HCP Portal vs Gated Page

A gated page and an HCP portal solve different problems, and confusing the two is one of the most common…

How to Rank a Pharma Product Page

A working method for ranking a pharma product page, built from what actually moves the needle across the projects we…

Machine vs Human Translation for Pharma

Where machine translation is genuinely usable in a regulated content workflow, and where relying on it creates real clinical and…

Migrating Off AEM

What actually happens during a move away from Adobe Experience Manager, and the specific risks worth planning for before starting.

Multilingual Pharma Architecture

How to structure content so a specification stays true in every language, instead of drifting apart the way most multilingual…

One Global Site vs Country Sites

The trade-off pharmaceutical groups actually face when deciding how to structure a multi-market digital presence, and why the answer is…

Subdirectory vs Subdomain vs ccTLD

The three technical ways to structure a multi-market or multi-product pharmaceutical site, and what actually differs between them once the…

The Anatomy of an HCP Portal

What actually goes into a working professional portal, piece by piece, from verification through to the administration tools your team…

The EAA Deadline: What Pharma Must Do

What the European Accessibility Act actually requires, what it does not, and a practical sequence for addressing it rather than…

The State of Pharma Websites in Europe

What we actually see repeatedly across the pharmaceutical sites we audit and rebuild in European markets, not a market research…

What a Pharma Website Costs

Why we do not quote a flat number, and what the real cost drivers actually are once you look past…

WordPress vs AEM for Pharma

A direct comparison for pharmaceutical companies actually deciding between the two, not a generic platform feature comparison.

WordPress vs Drupal for Pharma

A direct comparison for pharmaceutical companies weighing the two, focused on what actually matters for a regulated marketing team, not…

WordPress vs Sitecore for Pharma

A direct comparison for pharmaceutical companies deciding between the two, weighing genuine capability against what most companies actually use day…
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