Answers
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What is Veeva PromoMats?

A module within Veeva Vault used specifically to manage the MLR review and approval process for promotional materials, tracking claim substantiation, review status and approved final versions — one of the most widely used dedicated MLR platforms in the pharmaceutical industry.

In detail

What it does and how a website connects to it

What it manages

PromoMats tracks a promotional asset through its review lifecycle: claims linked to supporting evidence, reviewer sign-off from medical, legal and regulatory functions, and a final approved, version-controlled asset ready for use.

Where a website fits in

Where content originates and is approved in PromoMats, a manual copy-paste step to publish it on the website is where errors, delays and version mismatches tend to happen. See Veeva integration for how we connect the website’s publishing workflow to Vault directly where technically feasible.

What we do not do

We do not administer Veeva Vault or run your MLR process within it — we build the connection between the website and the approved content Vault manages.

Related questions

Is this the same as Veeva Vault generally?

No, PromoMats is a specific module within the broader Vault platform, focused specifically on managing and reviewing promotional materials before they’re approved for use. Vault itself covers a wider range of regulated content and process management beyond promotional review, so PromoMats is the piece most directly relevant to marketing and website content, not the whole system.

Can every piece of content be connected automatically?

It depends on what your specific Vault configuration exposes through its API and integration settings, which varies between organisations. We assess feasibility for your setup directly rather than assuming full automated integration is achievable by default, since some companies have more restrictive configurations than others. A partial integration, covering the highest-value content types, is often the realistic starting point.

What is MLR review more broadly?

PromoMats is one tool for running MLR review, but the underlying process — medical, legal and regulatory sign-off before publication — applies whether or not a company uses this specific platform. See what is MLR review for the fuller explanation of that process and how it applies across different platforms and team setups.

Do we need Veeva Vault to work with you on our website?

No, Veeva Vault isn’t a requirement — we work with companies that use PromoMats, other MLR platforms, or no dedicated platform at all. Where Vault is already in place, we look at integrating the website’s publishing workflow with it; where it isn’t, we build equivalent review and approval steps directly into the CMS instead.

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Tell us your Vault setup and we will tell you what connection is actually feasible.

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