A corporate platform for a pharmaceutical group with an international product portfolio, built to keep restricted professional content, national and international product ranges and corporate storytelling working together — the foundation for a relationship with Code that now spans several separate projects.
Catalog access adapts to product line, market and the visitor’s professional profile and location, so browsing stays inside the boundaries a regulated pharmaceutical portfolio requires — no single public catalog trying to serve every audience at once.
History, ethics, organisational model and production capacity sit in one corporate framework, giving a clear line from the laboratory’s origins to the industrial base behind its products today.
Expansion, investment and diversification are organized so the group reads as an actively growing international operation, not a static about-us page.
Code built a distinct section for Rubió’s collaboration with startups and pilot projects — one of several extensions added to the corporate site well after the original launch, matched to a separately approved briefing.
Regulatory, market and innovation content is structured to position the laboratory within ongoing industry conversations, rather than functioning as a simple announcements feed.
Wellbeing, diversity and internal growth get their own section, aligning the brand’s public narrative with how the company presents itself to prospective hires.
Pharmacovigilance, orders and general inquiries each have their own path, so a safety report and a sales question never end up in the same inbox.
The platform supports multiple corporate logins and markets connected to the wider group, so navigating between international structures stays consistent instead of feeling like separate websites stitched together.
Every subsequent addition — from the Ethics & Values area to the startups section to the interactive calculators — has extended the same underlying structure rather than requiring a new one, which is exactly what has made a multi-year, multi-project relationship practical.
Code’s work with Rubió has continued past launch: ongoing updates have covered compliance content, product availability by country and new tools added well after the original site went live.
| Client | Laboratorios Rubió |
|---|---|
| Sector | Pharmaceutical |
| Industry vertical | Pharmaceutical group with an international product portfolio |
| Services | Corporate website evolution, UX/UI, ongoing development |
| Platform | WordPress |
| Integrations | Multiple corporate logins across country-specific environments |
| Access model | Public plus restricted professional / product access by market |
| Audience | Healthcare professionals, partners, business development, prospective hires |
| Site language | Multilingual, Spanish default (laboratoriosrubio.com: ES/EN/CA) |
|---|---|
| Key features | Ethics & Values compliance area, national / international product segmentation, startups and innovation section, pharmacovigilance-aware contact routing |
| Technical notes | Relationship spans several separate projects since 2019 |
| Status | Live, ongoing relationship |
| Relationship | Active since 2019, multiple linked projects |
| Delivered by | Code Barcelona |
| Agency location | Barcelona, Spain |
We analyze the context, the technical conditions and the scope before defining any proposal.
Start conversation