Whether ChatGPT, Perplexity and Google’s AI Overviews cite you or a competitor, measured and acted on.
GEO for pharmaceutical companies: an audit of where AI answer engines currently cite your competitors instead of you, and a strategic roadmap to close that gap — the discipline is new enough that most of the category has not started, which is exactly what makes it worth moving on now.
We test a representative set of real prescriber and patient questions against ChatGPT, Perplexity and Google AI Overviews, record who actually gets cited for each one, and map where a competitor or a generic aggregator is currently taking the citation that should credibly go to you.
A citation gap report by query and competitor, a prioritised content and structured-data roadmap built to close the highest-value gaps first, and a baseline to measure against — see AI search visibility for the ongoing execution work that roadmap feeds into.
Citation tracking in AI answers is a genuinely new discipline with less mature tooling than traditional rank tracking, and no legitimate agency controls an AI provider’s citation decisions directly — we report what we can actually measure and where the method’s limits are, rather than promising a guaranteed outcome.
The scope of what a GEO audit actually covers.
The keyword opportunity is real but constrained differently for each. Pharmaceutical SEO starts from that constraint.
What comes up when scoping a GEO audit.
No. Traditional SEO optimises for a ranked list that a person scans, while GEO optimises for being the source an AI system cites when it generates a direct answer. That shift depends more on factual clarity and structured data than on classic ranking signals. See what is generative engine optimisation for the fuller explanation of the distinction.
No agency can guarantee citation, since that decision is made entirely inside each AI provider’s own system rather than through a purchasable process. What we can do is fix the structural and factual clarity issues within reach, then measure whether citation improves afterward. That measurement is part of the audit itself, not a separate add-on.
GEO is the audit and the strategic roadmap: identifying where the citation gaps are and why they exist. AI search visibility is the ongoing execution work that closes those gaps once the roadmap is set. Most engagements start with the GEO audit and move into that execution phase afterward, rather than running both simultaneously from day one.
Duration depends mainly on query set size and how many markets are in scope, since each additional market multiplies the citation checks required. We scope a realistic timeline once we know both of those factors rather than quoting a generic estimate that does not reflect your actual audit workload.
A citation gap most of the category has not even started measuring yet. Tell us your priority questions and we will tell you what a GEO audit would actually cover.