Motion graphics for a sector where text on screen is still a claim.
Pharmaceutical motion design for corporate videos, digital ads, presentations and social content: animation and motion graphics built with the same claims discipline as written copy, because text and data shown on screen go through the same review.
Motion design teams outside this sector treat on-screen text as flexible creative material. In pharma, any statistic, claim or product statement shown on screen is subject to the same medical and regulatory review as the same words in an article, which shapes the whole production process.
Motion concepts built around your approved brand and claims, animation production, on-screen text and data visualisation sourced and reviewable, and delivery across the formats your channels need.
Every statistic or claim shown on screen originates from and is approved by your team before it enters production, so the motion work is built on material that has already cleared review, not material we introduce.
The scope our pharmaceutical motion design work has operated within.
The application differs by company and channel. Pharmaceutical motion design starts from that use case.
What comes up before commissioning motion design work.
Yes, without exception. Any claim or statistic shown on screen is subject to the same medical and regulatory review as the same words would receive published in text elsewhere, and we build the production timeline around that requirement rather than treating review as a last-minute formality.
No, any data or claim shown in the video originates from your team, not from us. We visualise and animate what is supplied and already approved, and we do not draft, adjust or originate new factual content at any stage of production, from storyboard through to final edit.
Scope is the difference. Motion design covers general brand, corporate and marketing motion graphics, while mechanism of action animation covers the specific discipline of animating pharmacological mechanisms, which carries its own accuracy and review requirements running through your scientific team rather than marketing sign-off alone.
Yes, and congress format requirements differ from web or social in resolution, loop length and screen orientation. See congress digital for that specific application and how it fits alongside booth graphics and print materials built to the same fixed event deadline rather than a rolling release schedule.
Motion design pairs with video production and mechanism animation. These are the related services.
A video, ad or presentation that needs motion graphics. Tell us the channel and we will tell you how we would approach the pharmaceutical motion design.