Vaccines
Industries we work in

Vaccines

Where access and availability are part of the pitch.

Vaccine manufacturers and distributors need digital presence that does more than describe a product: it has to help people actually find where a vaccine is available, alongside the clinical and public health content the category demands.

The sector
What is included

What working with vaccine
companies actually involves

What makes it different

Vaccines occupy a distinctive space between clinical product and public health intervention, which means content needs both the precision of a regulated claim and the accessibility of public health communication, aimed at both HCPs and the general public.

What we deliver

Content that serves HCP and public audiences appropriately, availability and access information built as a functional tool rather than static text, and claims held to the specific evidence base for the product.

Digital tools that support access, within approval

We build the digital tools and content that help people access and understand your vaccines, working within whatever your regulatory and medical teams have approved rather than distribution or policy decisions that sit outside our role.

case studies

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
Vaccine track record
Track record

What our vaccine
work has covered

The scope our work with vaccine companies has operated within.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
What we build for vaccines
What we build

What vaccine companies
actually need built

The build priorities for a public-health-adjacent product differ from a standard prescription treatment. Here is what vaccine companies most often need.

How we work with vaccine companies
Four stages

How we approach a
vaccine engagement

Four stages, built around the dual clinical and public-facing nature of the category.

AUDIENCE AND CLAIM MAPPING
01
01

What each audience needs, precisely stated

We map HCP and public audience needs separately and confirm what can be claimed for each, working from your medical and regulatory team.

What we map

We work with your medical and regulatory team to map what an HCP needs to know clinically versus what the general public needs to understand practically, and confirm the specific claims approved for each audience — since the same fact often needs a different register and a different level of caveat.

Result

HCP content stays clinically rigorous and public content stays genuinely accessible, because the two are planned and written separately from the outset rather than one being a diluted copy of the other.

ACCESS TOOLS
02
02

Availability as a functional tool, not static text

Where relevant, we build access tools like a finder rather than static availability text that goes stale quickly.

What we build

Where relevant, we build a finder connected to a live, maintained data source — pharmacy or clinic locations, current stock or appointment availability — rather than a static list of sites that goes stale within weeks of publishing.

Result

Someone looking for where to get vaccinated gets current, accurate information they can actually act on, instead of a page that looks helpful but sends them to a location that no longer offers it.

CONTENT DEVELOPMENT
03
03

Clinical precision, public accessibility

We develop content that is clinically precise for HCPs and genuinely accessible for the public, without conflating the two registers.

What we produce

We write HCP content with the clinical precision and mechanism detail a healthcare professional expects, and public content in plain, genuinely accessible language, without either register bleeding into the wrong audience's page.

Result

A member of the public comes away with an accurate, honest understanding rather than a simplified version that misleads by omission, and an HCP finds the depth they actually need on their own dedicated content.

ONGOING ACCURACY
04
04

Kept current as evidence and access change

We build an update process so content and access data stay current as the evidence base and availability actually change.

What we support

We set up a schedule for reviewing content against the current evidence base and refreshing access data as availability changes, so neither the science on the page nor the practical information around it drifts out of date.

Result

As guidance, evidence or availability shift — which happens regularly in this category — the site is updated in step with it, rather than lagging months behind what is actually current.

SEO and website design for Vaccines

How this work is approached specifically for Vaccines.

Vaccine industry questions

What comes up when building for a vaccine manufacturer or distributor.

Can the site reflect age-based or risk-group eligibility rules?

Yes — eligibility for a given vaccine commonly varies by age, risk group, or region, so we build that logic into the finder rather than presenting one static schedule for every visitor. Your medical and regulatory team supplies the eligibility rules and any updates, and we structure the content so a change to one group’s guidance does not require rebuilding the whole tool.

How current is availability data in a finder tool?

As current as your underlying data source allows — see vaccine finder tool for how we build to whatever update frequency your supply and distribution system can realistically support, and display that freshness openly to the visitor rather than implying a real-time accuracy the underlying data does not have.

Can the same content serve patients and HCPs?

Rarely as one version — patients and healthcare professionals need different depth, different register, and often different regulatory sign-off, so we usually recommend building two versions from the same approved source rather than one blended page. Keeping them structurally separate also makes it easier to update one audience’s content without triggering a full review of the other’s.

How do we handle an urgent safety update or supply notice?

We build a dedicated notice pathway for exactly this, since a vaccine site sometimes needs to publish an urgent update faster than the normal content review cycle allows. Your medical and regulatory team still originates and approves the wording, but the publishing path is shortened and flagged separately, so a time-sensitive notice does not queue behind routine content changes.

Other sectors we work in

Other pharmaceutical industries we work in

Related sectors worth reviewing alongside vaccines.

Vaccines

Talk to us about your
vaccine project

Access and content that need to reach both the public and healthcare professionals. Tell us your situation and we will tell you how we would approach it for a vaccine company.

contact us
Contact Form

Tell us
about your project

Tell us about your organization’s context and the planned scope of the project.
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