Pharmaceutical development
Platforms and integrations

Pharmaceutical
website development

Development for platforms that have to keep working.

We handle pharmaceutical website development for laboratories, distributors and manufacturers across Europe: WordPress development, custom web applications, ERP and CRM integrations, portals and the technical maintenance that keeps them stable for years.

Pharmaceutical website development services
Six development service areas

Pharmaceutical web
development, integrations
and custom platforms

Most pharma web projects fail on the parts nobody demos: how the product data gets in, who is allowed to see it, and what happens the day the ERP changes a field name.

Scope
Category and scope

What pharmaceutical website development covers

What we mean by it

The difference in pharmaceutical website development is rarely the code. The platform holds several access levels at once, keeps product data consistent across markets, connects to systems never designed to be connected, and has to stay auditable.

In scope

WordPress and custom development, operational web applications, ERP and CRM integrations, document systems, portals and private areas, performance and security work, hosting and ongoing maintenance.

Out of scope

Native mobile applications, and positioning ourselves as a general software house. Our development work supports web platforms for regulated companies; it is not a technology menu.

case studies

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
Pharmaceutical development track record
Platforms in production

Pharmaceutical platforms
running in production

Volume figures from pharmaceutical website development work that is in production, not from proposals. Document migrations, country filtering and scientific repositories are the parts of a pharma platform that decide whether it holds up.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
Pharmaceutical development by segment
What gets built by segment

Pharmaceutical development
by segment

A contract manufacturer and a distributor both ask for "a website with our catalogue", and end up needing two completely different systems underneath.

Pharmaceutical development process
Four stages

How we run a
pharmaceutical development project

Four stages. In pharmaceutical website development the technical decisions get made and documented before anyone writes production code.

TECHNICAL DISCOVERY
01
01

We start from what the systems can actually do

Most pharmaceutical website development risk sits in the integrations, not the interface. Before scoping anything we establish what your ERP, CRM and document systems really expose, which is routinely less than the brief assumes and is the single most common cause of a project running over.

What we check

Available APIs or export formats and how often they update. Data ownership and which department controls each field. Authentication and network constraints. Whether product data is consistent enough to publish, or whether it needs cleaning first. Existing technical debt in the current platform.

What we surface early

Integrations that are not feasible as described. Data that will need a manual owner. Dependencies on internal teams whose availability decides the timeline. These get raised before the scope is signed, not halfway through.

Result

A scope based on what can genuinely be integrated, with the risky parts identified and priced rather than discovered later.

DATA MODEL AND ACCESS
02
02

The data model decides the next five years

Products, documents, markets and roles are modelled first. Getting this wrong is what forces a rebuild when a new market, product line or access level appears, and in pharma web development those appear constantly.

What we define

Entities and relationships across products, indications, documents and markets. Which fields are mandatory and who owns them internally. Role-based access levels for public, professional and restricted content. How country availability is represented so it can be filtered rather than duplicated.

What we build in

Room for growth: new markets, new product families and new document types that can be added as configuration rather than as development. Audit trails where the operation needs to know who changed what and when.

Result

A structure where adding a market or a product range is content work, not a project, and where permissions never depend on remembering to hide a menu item.

BUILD AND INTEGRATION
03
03

We build against real data as early as possible

Integrations are connected early, in a separate environment, so the failure modes appear during development rather than during launch week. This is the part of pharmaceutical web development that rarely gets demonstrated and always decides whether the platform is trusted internally.

What we implement

The platform itself, synchronisation with ERP and CRM, document generation and routing where the operation needs it, portals and private areas with their verification flows, plus performance, caching and security work.

What we control

Separate development and production environments. Functional validation before launch. End-to-end journey and form testing, including the paths that only operators use. Quality control before every delivery, with nothing shipped as something to fix later.

Result

A system tested against real data and real volumes, not against a fixture that always behaves.

PRODUCTION AND MAINTENANCE
04
04

The platform has to still be standing in three years

Once live we monitor, update and test the journeys. Several of our pharmaceutical clients have been on website maintenance with us for years, and that ongoing relationship is where most legacy problems get caught while they are still small.

What we monitor

Technical stability and performance under real traffic. Security and structural updates rather than blind auto-updates. Integration behaviour when the systems on the other side change. End-to-end form and journey testing, which in pharma also matters for pharmacovigilance routing.

What we evolve

New sections, markets and integrations as the business changes. Progressive refactoring of the parts that age worst. Documentation kept current so the platform is never understood only by us.

Result

A platform that evolves instead of quietly decaying into the legacy problem the next agency has to inherit.

Pharmaceutical development FAQ

Pharmaceutical website development questions

The technical questions we get asked before a project starts.

Why WordPress for a pharmaceutical platform?

Because in most of these projects the constraint is not raw engineering, it is that internal teams have to manage content without a developer and without breaking structure. We use WordPress as the interface layer and build purpose-made data structures underneath when the operation needs them, which is a very different thing from installing a theme.

Can you integrate with our ERP?

Yes. We have connected platforms to client ERPs through structured file synchronisation and APIs, including order flows that generate protected documentation and route it into internal systems for production. The integration approach depends on what your ERP exposes, which is the first thing we check.

Can you take over a platform another agency built?

Yes, and it is a common starting point. We audit what is there first: dependencies, update state, security posture and how much of the original structure is worth keeping. Sometimes the honest answer is that stabilising it is cheaper than rebuilding, and sometimes it is the opposite.

How do you handle access levels and professional verification?

Through roles and gated areas defined at the architecture stage, not bolted on after launch. Public content, professional-only resources and restricted documentation each live in separate structures with their own access rules, so a permission change never depends on remembering to hide a menu item or unpublish a page manually.

What happens after launch?

Ongoing maintenance: monitoring, security updates, backups, regular form and journey testing, and technical support when something needs attention. Several of our pharmaceutical clients have stayed on maintenance with us for years, and that is where most legacy problems get caught early, before they turn into visible incidents for site visitors.

Do you work with our internal IT team?

Usually yes. In larger groups, internal IT typically owns hosting, security review and sometimes the ERP integration. We work within their constraints and document everything we deploy in detail, because a platform that only the agency understands becomes a liability the moment that relationship ends or priorities change.

Pharmaceutical development

Tell us about your pharmaceutical
development project

A new platform, an integration with an internal system, a portal, or a site that has become impossible to maintain. Tell us the context and we will tell you how we would approach it.

contact us
Contact Form

Tell us
about your project

Tell us about your organization’s context and the planned scope of the project.
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