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Pharmaceutical website integrations
ERP, CRM and document systems

Pharmaceutical
website integrations

The site showing real data, not a copy of it.

Pharmaceutical website integrations connecting the site to the ERP, CRM and document systems that already hold the truth, so product data, availability and documentation stop being maintained twice.

Tell us about your project See our work
Scope
What is included

Why pharma sites end up
duplicating their own data

What it involves

Almost every pharmaceutical site starts by copying data in by hand: references, specifications, availability, documents. It works until the catalogue grows, and then the site and the ERP disagree. Pharmaceutical website integrations exist to remove the second copy rather than to synchronise it better.

What we deliver

Integration design, the connection itself, a data model on the site that mirrors the source, error handling for when the source is unavailable, and monitoring so a silent failure gets noticed.

Checked before it starts

We check what your ERP or CRM can actually expose before the integration gets scoped, not after — if there is nothing usable to connect to, that is a conversation for week one, not a surprise once the project is already running.

case studies
see all cases

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
Corporate Website
Sector: Chemical Industry

Disproquima

A multilingual corporate site for an international distributor of pharmaceutical and chemical ingredients, where getting the technical catalog and country-specific compliance information right in every language mattered more than the visual design.

View case study
Integration track record
Track record

Data volumes our pharmaceutical
integrations have carried

What our pharmaceutical website integration work has had to keep in sync.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
Integrations by segment
Who needs it

Which system holds the truth
in a pharmaceutical integration

For a distributor it is the ERP. For a laboratory it is the regulatory system. Pharmaceutical website integrations start from where the data actually lives.

Pharmaceutical distributors

01

ERP as the source for catalogue and stock

For distributors the ERP is authoritative for references, prices, availability and customer-specific conditions. The integration work is deciding what is exposed publicly, what requires authentication, and how the site behaves when the ERP is unreachable, because a catalogue that shows nothing during a maintenance window is worse than one showing cached data with a timestamp.

Pharmaceutical laboratories

02

Regulatory and document systems

Laboratories hold leaflets, safety information and technical documentation in document management systems with their own versioning and approval. Connecting to them means the site always serves the current approved version, which removes the most common compliance risk on a pharma site: an outdated PDF nobody remembered to replace.

Consumer health and OTC

03

Commerce, stock and store data

Consumer health sites connect to commerce platforms, retail partners and store databases so a product page can tell someone where to actually buy the product. These integrations tend to involve third parties who change their interfaces without notice, so error handling and monitoring matter more than the initial connection.

Big pharma affiliates

04

Corporate systems the affiliate does not own

Affiliates frequently need to integrate with systems owned by global: identity providers, DAM platforms, corporate content repositories. The technical work is usually straightforward; the governance is not, and the realistic scope depends on what global will grant and on what timeline.
Integration process
Four stages

How we run a pharmaceutical
website integration

Four stages. In pharmaceutical website integrations most of the risk sits in the first one.

FEASIBILITY
01
01

What the source system can actually expose

This is where integration projects succeed or fail. Before scoping anything we establish what the system exposes, who owns it, and how quickly they can act.

What we establish

We establish what interfaces the source system actually exposes, how authentication works, and what rate limits apply before scoping a single feature around it. Data quality in the source is checked directly, because an integration inherits every inconsistency already sitting in the source system, and we identify who internally owns that system and how quickly they can realistically respond when something needs to change.

Result

You receive a clear assessment. Where the source system cannot support the requirement reliably, we advise on a more suitable approach before scoping the work.

DATA MODEL
02
02

The site's model mirrors the source

The site needs a structure that reflects the source rather than fighting it. Mapping fields onto an existing content model built for something else is what produces brittle integrations.

What we define

We define exactly how each field maps between the source system and the site, and which fields are synchronised versus edited directly on the site itself. Update frequency is set deliberately rather than defaulted to whatever the tooling assumes, and for every field we decide which system wins when the two disagree, so that is never resolved by accident in production.

Result

Anyone on the team can look at a field and know immediately where it actually comes from, which removes the guesswork that normally follows a data discrepancy.

BUILD AND FAILURE HANDLING
03
03

What happens when the source is down

The connection is the easy part. What separates an integration that lasts from one that becomes a support burden is how it behaves when the other side does not respond.

What we implement

We build the connection itself, but the bulk of the work is what happens around it: caching with an expiry that matches how often the data actually changes, and defined degraded behaviour for when the source does not respond, so the site shows the last known good data instead of an error. Every failure is logged with what happened and when, so a problem can be diagnosed rather than reproduced from scratch.

Result

When the source system goes down for maintenance, visitors see the last synchronised data rather than a broken page, because that scenario was built for rather than assumed away.

MONITORING
04
04

Silent failures made visible

A synchronisation that stops working without erroring is the worst outcome, because the site keeps serving data that is quietly months old.

What we monitor

We track whether each synchronisation run actually succeeded, how long ago the last successful update landed, and the underlying error rate rather than just whether the connection is technically up. Alerts fire specifically when data stops arriving, which is the failure mode that matters most and the one a simple uptime check will never catch.

Result

A synchronisation that has quietly stopped working gets flagged the day it happens, instead of being discovered three months later when someone notices the stock figures look wrong.

Integration FAQ
Not found your answer? Write to us

Pharmaceutical website integration questions

What comes up when a site has to talk to the systems behind it.

Our ERP has no API. Can we still integrate?

Often, through scheduled file exports or an intermediate layer, though it changes what is realistic: near-real-time stock is not achievable that way, daily catalogue synchronisation usually is. We would rather set that expectation at the start than discover it in testing.

Do you modify our ERP or CRM?

No, we do not modify your ERP or CRM directly. We consume whatever data or API those systems expose and coordinate with whoever maintains them on your side or theirs. Any change needed inside the ERP itself, such as exposing a new field or endpoint, sits with that provider rather than with us, and their availability and response time is usually the real constraint on how quickly an integration project can move.

What happens if the connection fails?

The site degrades gracefully rather than breaking outright. Cached data continues to serve, with a clear indication of freshness shown where that matters, the failure is logged and an alert is raised, and no part of the visitor experience depends on the source system being available every moment.

How often is the data updated?

Whatever the source system supports and the specific use case needs. Prices and stock in a distributor portal may need to update in near-real-time, while a product catalogue rarely needs more than a daily sync. Synchronising more often than the underlying data changes only adds unnecessary load on both systems.

Related pharmaceutical web development services
All services

Other pharmaceutical
web development services

Integration work usually arrives with a portal or a catalogue rebuild attached. These are the services it most often sits with.

Pharmaceutical website redesign

01

Rebuilding sites that grew by accretion, where every campaign added a section and none was removed.

Pharmaceutical website security

02

Hardening, controlled updates and access review for platforms carrying restricted content.

Pharmaceutical website speed optimisation

03

Performance work for sites carrying large catalogues, scientific libraries and heavy media.

Pharmaceutical UX/UI design

04

Interface design for audiences that behave nothing alike: patient, prescriber, procurement.

Pharmaceutical website design

05

Corporate sites designed around how medical, regulatory and marketing teams review and approve content.

Pharmaceutical website migration

06

Moving off AEM, Sitecore or Drupal without losing the search visibility the old domain spent years earning.

Pharmaceutical WordPress development

07

WordPress built as a structured system for regulated companies, not a theme with plugins stacked on top.

Pharmaceutical website accessibility

08

Built to the accessibility requirements your compliance team defines, decided at design stage.
Website integrations

Start your pharmaceutical
website integration

A catalogue maintained twice, documents that go out of date, or a portal that needs real stock. Tell us which system holds the truth and we will tell you how we would approach the pharmaceutical website integration.

Tell us about your project See our work
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about your project

Tell us about your organization’s context and the planned scope of the project.
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