Tracking rebuilt to actually respect the choice a visitor makes.
GDPR and consent implementation for pharmaceutical websites: consent capture and tracking rebuilt to genuinely honour the choice a visitor makes, on a platform that also handles professional verification and restricted content.
Most GDPR gaps we find are not in the consent banner itself but in what happens after: tracking that fires before consent, tools that ignore a declined choice, or no clear record of what was actually agreed to. Fixing the banner without fixing the underlying implementation solves nothing.
A technical audit of what tracking actually fires and when, implementation that genuinely gates tracking on consent, consent record-keeping, and documentation for your data protection officer.
We take the requirements your data protection officer and legal counsel define for GDPR compliance and implement the technical structure precisely to them — so the legal decisions stay with your team and the build matches what they signed off on.
The scope our GDPR and consent work has operated within.
The gap differs by what the site holds. GDPR and consent work starts from that data.
What comes up when addressing consent implementation.
No, that responsibility sits with your data protection officer and legal counsel, not with us. What we build is the technical structure — consent banners, cookie categorisation, tag gating — that enforces whatever requirements they define, and we implement changes whenever their guidance updates rather than setting the policy ourselves.
Usually not on its own — the banner itself is only half of the requirement. What matters just as much is whether the tracking scripts behind it correctly respect the choice a visitor made, and confirming that is a technical audit, not a visual check of the banner alone.
Closely, since the two are usually implemented together rather than sequentially. See analytics and tracking for how measurement is built around consent categories from the start, so that analytics, marketing and functional tags only fire once a visitor has explicitly granted that specific category of consent.
Often, yes, typically by loading the widget behind the consent gate so it only initialises after the relevant category is accepted, rather than by default on page load. Where a widget truly cannot be made compliant this way, such as one that loads trackers before any script can intervene, we recommend replacing it rather than accepting the compliance gap.
GDPR and consent work often connects to these related problems.
A consent banner you are not confident actually works, or tracking nobody has audited. Tell us what you have and we will tell you how we would approach GDPR and consent.