What every campaign added, and nothing ever removed.
A website redesign for a site that grew by accretion over years: every campaign left a section, every reorganisation left an orphaned page, and the navigation reflects a structure the company outgrew, rebuilt into something coherent again.
Sites we are asked to redesign rarely have a visual problem first; they have a structural one. Overlapping sections, pages nobody owns, and a navigation built for a company the current one no longer resembles. Removing is usually more of the work than adding.
A content inventory with a decision on every existing URL, a new architecture reflecting the company today, the redesign and rebuild, and a launch that preserves the search visibility the site already earned.
We restructure and reduce your regulated content to make it work on the redesigned site, while what may actually be said stays exactly where it belongs — with your medical and regulatory team’s approval.
The scale a website redesign has to account for before anything is drawn.
Nobody redesigns because a site looks dated. A website redesign starts from what actually stopped working.
What companies ask before committing to a rebuild.
Not if the URL mapping is done properly and the actual content that earns those positions survives the restructure intact. Redesigns lose visibility when pages are deleted without a redirect destination, which is an avoidable mistake made at the inventory stage of the project, not an inevitable cost of redesigning.
Frequently, yes — it is worth checking before assuming a redesign requires a replatform. If the current platform is technically sound and only the structure, content and visual design have aged, a redesign in place typically costs considerably less and takes less time than moving to a new CMS. We assess platform health first specifically to avoid an unnecessary replatform being sold as the only option.
More than most clients expect going into the process — it is common to find a substantial share of pages carrying no meaningful traffic, no inbound links and no internal owner responsible for them, and removing that dead weight makes what remains far easier to find.
Yes, related but distinct — a redesign changes structure, content and visual design while keeping the underlying platform in place. See CMS replatform for when the platform itself, rather than only the structure and design, needs to change, typically because it can no longer support the content model or integrations you need. Many projects only need one of the two, not both.
Website redesign often connects to these related problems.
A site that grew past its structure, or a brand refresh with a fixed deadline attached. Tell us the context and we will tell you how we would approach the website redesign.