PIM and product data
Connecting the platforms

PIM and
product data

A catalogue fed from the system that actually owns the data.

A PIM and product data integration connecting your website catalogue to the product information management system or ERP that actually owns the data, so the catalogue reflects reality instead of a manually maintained copy.

The technology
What is included

What a PIM and product
data integration involves

What it involves

Product catalogues maintained by hand on the website inevitably drift from the authoritative source in the PIM or ERP. The fix is architectural: the website should render product data, not duplicate it.

What we deliver

An assessment of what your PIM or ERP can expose, a data model on the website that mirrors the source, synchronisation with appropriate frequency and error handling, and monitoring to catch a stalled sync.

Built around the data you already manage

We build the connection and the website-side data model that consumes what your PIM or ERP already exposes, leaving the system of record exactly where your team already manages it rather than duplicating that ownership on the website side.

case studies

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
PIM integration track record
Track record

What our PIM and product
data work has connected

The scale our PIM and product data integration work has operated at.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
PIM integration by data owner
Who needs it

What owns the product
data by company type

Where the truth actually lives differs by company. PIM and product data work starts from that source.

Integration process
Four stages

How we build a PIM
and product data integration

Four stages. PIM and product data integration removes the second copy rather than syncing it better.

FEASIBILITY
01
01

What the source system can expose

We assess what your PIM or ERP can technically expose before scoping the website catalogue around it, since achievable update frequency depends entirely on this.

What we assess

What interfaces your PIM or ERP actually exposes for external systems to consume, the real quality of the underlying data — since a sync is only as good as what it is fed — and a realistic synchronisation frequency given the source system's own constraints, not an assumed real-time ideal.

Result

An honest scope grounded in what the source system genuinely supports, so the catalogue is not scoped around update frequency or completeness the source cannot actually deliver.

DATA MODEL
02
02

A model that mirrors the source

We design the website's product data model to mirror the source structure rather than forcing it into a generic content model built for something else.

What we define

Field-by-field mapping from the source system into the website's product data, a clear line between what is synchronised automatically and what content is genuinely edited on the site itself, and which system takes precedence when the two disagree on a value.

Result

A model where the source of truth for every field is unambiguous, so nobody has to guess whether a discrepancy should be fixed in the PIM or on the website.

SYNCHRONISATION
03
03

Built with failure handling

We build the synchronisation with caching and degraded behaviour for when the source is temporarily unavailable, so the catalogue stays usable during a source system outage.

What we build

The synchronisation mechanism itself, a caching layer so the catalogue does not depend on the source responding instantly, and defined degraded behaviour for when the source system is temporarily unreachable, so the site keeps serving the last known good data.

Result

A catalogue that stays usable through a source system maintenance window or outage, because the site was built to tolerate that rather than assume the connection is always available.

MONITORING
04
04

Catching a stalled sync

We monitor synchronisation health so a stalled sync is caught the same day rather than months later when someone notices stale data.

What we monitor

Whether each synchronisation run actually succeeds, how fresh the data currently on the site is against the source, and alerting that fires the moment updates stop arriving, rather than relying on someone noticing stale prices weeks later.

Result

A stalled sync noticed and flagged immediately, so it gets fixed the same day rather than being discovered when a customer complains about a price or spec that has been wrong for weeks.

PIM and product data questions

What comes up when connecting a catalogue to its source data.

Our ERP has no API. Can we still integrate?

Yes, often through scheduled file exports rather than a direct API connection. That approach changes what update frequency is realistic: daily catalogue synchronisation is usually achievable this way, while near-real-time stock levels generally are not without an API. We assess your ERP’s export capabilities early so expectations on data freshness are set correctly before development starts.

What happens if the source system is temporarily unavailable?

The catalogue degrades rather than breaks outright. Cached product data continues to serve visitors, with a freshness indicator showing when it was last updated, rather than the site failing or showing blank pages. The failure itself is logged and an alert notifies your team, so a source-system outage gets fixed instead of persisting silently in the background.

How is this different from a distributor portal build?

This FAQ covers the underlying data connection – syncing product, pricing, and stock information from your source system into the website. A distributor portal is the ordering platform built on top of that data, handling accounts, order placement, and order history. See distributor portal for the full platform this data integration typically feeds into.

Can this feed a multilingual catalogue?

Yes, product data can feed a multilingual catalogue once shared fields – SKUs, pricing, and stock levels – are separated from translatable fields like descriptions and marketing copy. That structure keeps the underlying data in sync while allowing each language version to be translated independently. See multilingual websites for how we typically model that separation.

Related technology we work with

Other technology we work with

PIM and product data integration connects closely with these related technology pages.

PIM and product data

Connect your PIM
and product data

A catalogue maintained twice, once on the site and once in the system that actually owns the data. Tell us your source system and we will tell you how we would approach PIM and product data integration.

contact us
Contact Form

Tell us
about your project

Tell us about your organization’s context and the planned scope of the project.
CODE GxP, as the data controller, will process your data in order to respond to the query and/or request you submit through this contact form. Privacy Policy.
Our site uses cookies to collect information about your device and browsing activity. We use this data to improve the site, ensure security and deliver personalized content. You can manage your cookie preferences by clicking here.
Accept cookies Configure Decline cookies
Basic cookie information
This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can serve very different purposes, such as, for example, recognizing you as a user, obtaining information about your browsing habits or personalizing the way in which the content is displayed. The specific uses we make of these technologies are described below. By default, all cookies are disabled, except for technical ones, which are necessary for the website to function. If you wish to obtain more information or exercise your data protection rights, you can consult our Cookie Policy".
Accept cookies Configure
Technical cookies needed Always active
Technical cookies are strictly necessary for our website to work and for you to navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization is not necessary.Through the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.
Analytics cookies
Analytics cookies are used to analyse website behaviour anonymously. They help us measure activity and improve the website.
Confirm preferences
Title
Popupcontent
Contact us
CODE GxP, as the data controller, will process your data in order to respond to the query and/or request you submit through this contact form. Privacy Policy.
Aceptar