Analytics that only measures what a visitor actually consented to.
A GA4 and consent mode implementation for pharmaceutical websites: Google Analytics 4 configured with consent mode genuinely gating what is measured, rather than a standard implementation that collects regardless of the visitor’s choice.
A default GA4 installation collects data regardless of consent unless consent mode is specifically and correctly configured. On a health-related site, where consent rates are typically lower than average, getting this wrong means measuring — and potentially exposing — data that should never have been collected.
GA4 configured with consent mode correctly gating collection, verification that declined consent genuinely stops data collection, event and conversion tracking appropriate to what remains measurable, and documentation for your DPO.
We implement the technical configuration to whatever your data protection officer defines for consent, keeping the legal judgment exactly where it belongs with the people qualified to make it, while we handle getting GA4 and Consent Mode to reflect that definition correctly.
The scope our GA4 and consent mode work has operated within.
What is worth measuring, and what remains measurable under consent, differs by site. GA4 and consent mode work starts there.
What comes up when implementing consent-respecting analytics.
No, GA4 collects data regardless of consent unless Consent Mode is specifically and correctly configured. A default installation will fire tracking tags before a visitor makes any cookie choice, which is a common gap we find auditing unaudited sites. We configure Consent Mode so tags wait for the relevant consent signal, and verify that behaviour directly in the browser rather than assuming the setup is correct.
Health-related sites typically see lower consent rates than general e-commerce, since visitors are more cautious about sharing behavioural data tied to a health topic. We treat that as a baseline to design around rather than a problem to fix – building Consent Mode’s modelled conversions and cookieless pings into the analytics setup so reporting stays useful even at a lower opt-in rate.
GA4 configuration is one part of a broader consent implementation, not a standalone setup. It has to align with the same consent categories and banner logic used across the rest of the site, including any other tracking or marketing tags. See GDPR and consent for the full technical audit and implementation this GA4 configuration typically sits within.
No, defining consent requirements sits with your data protection officer and legal counsel, not with us. We implement the technical configuration – cookie categories, banner behaviour, and tag gating – to whatever standard they define, and flag any technical limitation we find along the way. Any change to that legal requirement is passed to us for implementation, not the reverse.
GA4 and consent mode connects closely with these related technology pages.
Analytics you are not confident actually respects visitor consent. Tell us what you have and we will tell you how we would approach GA4 and consent mode.