Multilingual publishing that does not let markets drift apart.
A WPML and translation setup for pharmaceutical WordPress sites: multilingual publishing configured so shared technical facts stay consistent across languages, with WPML handling the structure rather than becoming another source of divergence.
WPML handles the technical side of multilingual WordPress well, but configuring it correctly for a pharmaceutical site requires deliberate decisions: what content is genuinely shared versus translated, how market-specific variation is handled, and how targeting is declared for search engines.
See machine vs human translation for where each genuinely belongs in a pharma workflow.
A WPML configuration separating shared technical fields from translatable content, correct language and region targeting, a translation workflow connecting to your supplier or local teams, and market-specific content handling where genuinely needed.
We configure the technical structure translated content publishes into and work alongside your existing translation supplier or local teams, so the linguistic work stays with the people who already do it while the platform makes it easy to publish.
The scope our WPML and translation work has operated within.
Different content needs different multilingual handling. WPML and translation work starts from that content.
What comes up when setting up multilingual WordPress.
No, the translation itself sits with a specialist supplier or your local market teams, not with us. We configure the technical structure – WPML’s language setup, field mapping, and translation workflow – that the translated content publishes into, and manage how it moves from draft to review to live across languages. Sourcing the actual translated text stays outside our scope.
We configure WPML’s field-level translation settings so shared technical data – product codes, contact details, structured fields – is stored once and rendered identically in every language, rather than re-entered per language and prone to drift. Only fields meant to differ by language, like body copy, are set to vary. See multilingual content architecture for the broader content model this depends on.
Often, yes – incorrect language and region targeting inside WPML is a common cause of country sites competing for the same search rankings. Correcting hreflang tags and regional URL structure in WPML’s configuration is usually more impactful than any content rewrite. We audit that targeting first, since a content fix will not help if the underlying signals point search engines to the wrong version.
Yes, WPML’s field-level translation settings work directly alongside ACF flexible content, which is how most of the site’s structured content is built. Each ACF field can be set to translate independently, sync across languages, or stay copied from the default language, giving fine control over what varies by market. This is how we typically configure shared versus translated fields on multilingual builds.
WPML and translation connects closely with these related technology pages.
A multilingual site where languages have drifted apart, or a new build going multilingual from the start. Tell us your languages and we will tell you how we would approach WPML and translation.