The technical work that decides whether a move costs you visibility.
An SEO migration managing the technical side of a domain, platform or structure change specifically to protect search visibility: URL mapping, redirect strategy and post-launch monitoring built to catch problems before they become permanent losses.
Search visibility built over years can be lost in a single poorly executed migration. The failure modes are well understood and avoidable — missing redirects, changed URL structures without mapping, lost internal linking — but only if someone is specifically managing for them.
A complete URL mapping between old and new structures, a redirect strategy implemented correctly, preservation of internal linking and structured data, and close monitoring of indexation and rankings after launch.
We keep our focus specifically on the search visibility risk around your migration or redesign, working alongside whoever runs the underlying platform project, so nothing about your rankings falls through the gap between teams.
The scale our SEO migration work has operated at.
The risk profile differs by what is actually changing. An SEO migration starts from that change.
What comes up before a domain or platform migration.
A well-executed migration should lose very little traffic, and only temporarily, while search engines re-crawl and re-index the new URLs. Poorly executed migrations can lose a large share of visibility, sometimes permanently, and the difference between the two outcomes is almost entirely down to execution quality and planning.
Not directly — our focus is specifically the SEO risk within a migration, including URL mapping, redirects and ranking monitoring, rather than the platform build itself. We frequently work alongside whoever handles the platform or redesign project, coordinating the launch sequence with them. See CMS replatform for the broader platform-move scope this SEO work typically sits within.
With correct redirects and URL mapping in place, rankings typically stabilise within a few weeks as search engines finish re-crawling the new site. Recovery from a poorly executed migration, by contrast, can stretch into months while lost signals are rebuilt, which is precisely the outcome careful migration planning is designed to prevent from the outset.
Yes, and when a domain or brand name changes, SEO migration work becomes a required part of the rebrand rather than an optional add-on, since every URL and ranking signal has to move with the new identity. See rebrand rollout for how the domain change, identity update and redirect mapping are sequenced together in one project.
SEO migration often connects to these related problems.
A domain or platform change on the horizon, or one already planned without an SEO plan attached. Tell us what is changing and we will tell you how we would approach the SEO migration.