Core Web Vitals fix
The problem we solve

Core Web
Vitals fix

The metrics search and users actually measure, fixed at the source.

A Core Web Vitals fix diagnosing why a pharmaceutical site is failing loading speed, interactivity or visual stability metrics, and fixing the underlying cause rather than chasing the score with superficial changes.

The problem
What is included

What a Core Web Vitals
fix actually involves

What it involves

Core Web Vitals failures on pharma sites usually trace to specific, identifiable causes: an unoptimised catalogue query, heavy third-party scripts mandated by a corporate parent, or unoptimised media. Fixing the score without fixing the cause rarely holds.

What we deliver

Diagnosis of the actual cause per metric and per template, prioritised fixes targeting the root issue, verification against real user data, and monitoring to catch future regression.

Fixed at the source, not the score

We fix what Core Web Vitals actually measures — real user experience — rather than manipulating the number itself, so the improvement holds up under Google’s real-world data, not just in a lab test.

case studies

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
Performance track record
Track record

What our Core Web Vitals
work has fixed

The scope our Core Web Vitals fix work has operated within.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
Core Web Vitals by cause
Who needs it

What actually causes poor
Core Web Vitals on pharma sites

The root cause differs by site type. A Core Web Vitals fix starts from that cause.

Fix process
Four stages

How we approach a Core
Web Vitals fix

Four stages. A Core Web Vitals fix starts with diagnosis, not guessing.

DIAGNOSIS
01
01

Where the time is actually going

We measure where each metric is actually failing, per template, using real user data rather than a single lab test that may not reflect actual visitor experience.

What we measure

We pull real field data broken down by metric and by template, since a product page and a homepage often fail for different reasons, measure actual server response times under load, and isolate how much delay each third-party script is individually responsible for.

Result

You get a ranked list of what is genuinely slowing the site down, backed by measurement rather than a generic checklist of common performance advice that may not apply to your specific templates.

ROOT CAUSE FIXES
02
02

Fixing the cause, not the symptom

We prioritise fixes that address the actual root cause — a query, a script, unoptimised media — rather than surface-level changes that improve a lab score without improving real experience.

What we fix

We rewrite the slow database queries actually causing delay, change how and when scripts load rather than just deferring everything indiscriminately, and optimise media at the source, tackling whichever of these is producing the biggest measured impact first.

Result

Pages genuinely feel faster to visitors, not just to a lab testing tool. The fixes target what was actually slow rather than whatever is easiest to change for a quick score bump.

VERIFICATION
03
03

Confirmed against real user data

We verify the improvement against field data collected from real visitors, not only a lab test, since the two can diverge significantly.

What we check

We wait for enough real-visitor field data to accumulate per template, then compare it directly against the baseline captured during diagnosis, rather than declaring success from a single lab run taken right after the fix went live.

Result

You have measured confirmation that real visitors are experiencing the improvement, which is a materially different claim than a lab score improving in a single synthetic test.

MONITORING
04
04

Catching regression before it compounds

We set up ongoing monitoring so a future content or code change that reintroduces a performance problem gets caught quickly.

What we monitor

We keep tracking field data on an ongoing basis after the fix, not just during the project, and set alerting so a future content addition or plugin update that quietly reintroduces a slow query gets flagged before it becomes the new normal.

Result

Performance gains are not slowly eroded by unrelated changes months later without anyone noticing, because the monitoring catches regression while it is still a small, easy fix.

Core Web Vitals fix questions

What comes up when a pharma site is failing performance metrics.

Can you guarantee a specific score?

No, and be sceptical of any agency that does promise one. We fix what the score is meant to measure in the first place — real loading speed, interactivity and visual stability for real visitors — and report both the underlying field data and the resulting score together.

Our slowness is caused by corporate tracking scripts. Can you fix that?

Partly — we cannot remove scripts mandated by corporate policy, but we can change how they load so they stop blocking the page, and quantify their cost precisely, which is often what an affiliate needs for the internal conversation with headquarters.

Is this the same as general performance optimisation?

Closely related, and best thought of as a subset of it. Core Web Vitals covers three specific, measurable metrics that Google tracks; see website speed optimisation for the broader performance work — image handling, caching, server response time — that a vitals fix usually sits within and depends on.

Does fixing this help SEO?

Core Web Vitals are one of many ranking factors Google uses, so improving them contributes to SEO but is rarely the single biggest lever available to a site. Content quality, technical crawlability and backlink profile typically matter more for competitive rankings — a full technical SEO audit gives the fuller picture of where the real opportunity sits for your pages.

Related problems we solve

Other pharmaceutical website problems we solve

A Core Web Vitals fix often connects to these related problems.

Core Web Vitals fix

Fix your Core
Web Vitals

A site failing performance metrics with no clear cause identified. Tell us what is failing and we will tell you how we would approach the Core Web Vitals fix.

contact us
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Tell us
about your project

Tell us about your organization’s context and the planned scope of the project.
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