A dedicated site, inside its approved indication.
A pharmaceutical product website dedicated to one product or brand, structured around what your regulatory approval for that product and market actually permits, distinct from a corporate site’s broader remit.
A product site is scoped tightly to what has been approved: indication, claims, and often the specific markets where the product is authorised. Building it as a stripped-down corporate template rarely works, because the content and structure are genuinely constrained differently.
Architecture reflecting approved indication and market scope, HCP and patient sections where both are relevant, prescribing information surfaced correctly, and a CMS your team can publish within the approved framework.
Every claim and indication statement on the site comes straight from your regulatory and medical function — we build the site to carry that approved content faithfully, keeping the wording intact from source to page.
The scope our pharmaceutical product website builds have operated within.
What can be said and shown differs sharply by product type. A pharmaceutical product website starts from that.
What comes up when scoping a product site.
One site can cover several markets with different approval status, provided market is built into the architecture from the outset. Content and availability by market need to function as structured data driving what each visitor sees, rather than as separate duplicated pages that must be manually kept in sync every time approval status changes somewhere in the portfolio.
A professional area is needed whenever HCP-specific content requires verifying that the visitor is a clinician before they see it. See HCP portal for that dedicated build, which handles verification and access control properly rather than relying on a simple public/professional content split with no real gatekeeping behind it.
Your regulatory and medical function writes and approves every substantive claim on the product site — efficacy statements, indications, safety information. We structure and build the site those approved words live in, including the templates and workflow that keep new content going through the same review before it publishes.
Unbranded disease-awareness content is a distinct build, not a section of the branded product site. See disease awareness website for content built around a condition rather than a product name, since it can run under different regulatory and advertising rules than branded material and often needs its own domain to keep that separation clear.
A product website often sits alongside these other builds.
A newly approved product, or an existing one whose site needs rebuilding. Tell us the indication and markets and we will tell you how we would approach the pharmaceutical product website.