Pharmaceutical product catalogue
What we build

Pharmaceutical product
catalogue

Searchable and filterable at the scale a real portfolio needs.

A pharmaceutical product catalogue for a large, multi-market portfolio: filtering by specification, market availability and category that actually narrows results, at the scale of hundreds or thousands of references.

What it is
What is included

What a pharmaceutical
product catalogue includes

What it involves

A catalogue with hundreds of references across markets fails when filtering is an afterthought bolted onto a generic page builder. The data model has to be designed for filtering from the start, or performance and usability both degrade as the portfolio grows.

What we deliver

A content model supporting specification and market-based filtering, integration with your ERP or product data source, a template that scales to thousands of products, and search that tolerates partial reference numbers.

Reflects your product data, always

The catalogue is sourced directly from your ERP or product information management system, so it reflects your product data as it actually stands, with filtering and search built to scale with the portfolio rather than a copy that drifts out of date.

case studies

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
Catalogue track record
Track record

What our pharmaceutical
catalogue builds have handled

The scale our pharmaceutical product catalogue builds have operated at.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
Catalogues by scale
Who needs it

What a product catalogue
has to filter by portfolio

The filtering requirement scales with the portfolio. A pharmaceutical product catalogue starts there.

Build process
Four stages

How we build a pharmaceutical
product catalogue

Four stages. A pharmaceutical product catalogue is architected for filtering before anything else.

DATA MODEL
01
01

Structured for how buyers actually filter

We design the product data model around the actual filtering dimensions buyers use — specification, market, category — rather than a generic page structure.

What we define

We define the product fields and filtering dimensions buyers actually use — specification, market, category — decide how market availability gets represented for products authorised differently across regions, and map the whole model back to your ERP or PIM source.

Result

Applying a filter genuinely narrows the catalogue down to relevant products, rather than returning a list that barely changes because the underlying fields were never granular enough.

DATA SOURCE INTEGRATION
02
02

Fed by the system that holds the truth

We connect the catalogue to your ERP or product information management system rather than building a separately maintained copy of the data.

What we build

We build the live integration to your ERP or PIM, set an update frequency appropriate to how often the underlying data actually changes, and build in graceful handling for the moments the source system is temporarily unavailable.

Result

The catalogue reflects what the source system actually holds, rather than becoming a separately maintained copy that quietly drifts out of sync over time.

TEMPLATE AND SEARCH
03
03

Built to perform at real scale

We build the product template and search to perform correctly at the actual scale of your portfolio, tested against realistic data volume, not a demo set.

What we build

We build the product listing and detail templates, a filtering interface tested against realistic portfolio size rather than a small demo set, and search tolerant of partial reference numbers, since that is how buyers actually search for a product.

Result

Performance and usability hold up as the portfolio grows into thousands of products, instead of the search and filtering slowing down the way many catalogues built for a smaller demo eventually do.

LAUNCH
04
04

Live, indexed, and performing under real traffic

We launch and verify performance under real usage, since catalogue performance issues often only surface under genuine concurrent load.

What we handle

We handle launch, verify performance under realistic concurrent traffic rather than assuming a demo test is representative, and cover the technical SEO fundamentals that make individual products actually findable through search.

Result

The catalogue has been proven under genuine traffic and data volume by the time it goes live, not just shown to work in a controlled demo environment.

Pharmaceutical product catalogue questions

What comes up when scoping a large product catalogue.

Can the catalogue connect to our ERP?

Yes, and it usually should, since the ERP is typically the authoritative source for product data and stock status. See website integrations for how we connect the catalogue to that system, so product details, availability, and discontinuations update automatically rather than being maintained twice.

How many products can this handle?

We architect the catalogue for the actual scale of your portfolio, tested against realistic data volume rather than a small demo dataset. Catalogues in the thousands of references, with faceted search and filtering across markets, are within what we regularly build; the specific limits depend on your hosting and search infrastructure.

Does this include ordering?

Not by default; the catalogue is built as a browsable reference rather than a transactional system. See distributor portal if the catalogue needs to support actual ordering, since that adds account management, pricing logic, and order workflows that go beyond product presentation.

Can availability differ by market on the same catalogue?

Yes, and that is a core requirement for most multi-market catalogues. Availability by market is structured as data attached to each product, driving what a visitor in a given region sees, rather than a set of duplicated pages maintained separately for each market.

Other things we build

Other pharmaceutical platforms we build

A product catalogue often sits alongside these other builds.

Product catalogue

Start your pharmaceutical
product catalogue

A catalogue that has outgrown its current filtering, or a portfolio moving online for the first time. Tell us the scale and we will tell you how we would approach the pharmaceutical product catalogue.

contact us
Contact Form

Tell us
about your project

Tell us about your organization’s context and the planned scope of the project.
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