Moving off a platform that no longer fits, without losing what it earned.
A CMS replatform for companies whose current platform has become the constraint: too expensive, too rigid, or no longer supported, moved to a new platform without losing the content, structure and search visibility built up over years.
Replatforming is a genuine risk to a site’s search visibility and content integrity if handled as a lift-and-shift, and an expensive missed opportunity if handled as a like-for-like copy that carries over every structural problem the old platform had.
A platform evaluation matched to your actual requirements, a content and structure audit before migration, the migration itself with URL mapping to preserve visibility, and verification that nothing was lost in the move.
We diagnose whether replatforming is actually the fix your problem needs, or whether it’s really a content or implementation issue — so you only migrate platforms when the platform is genuinely the cause.
The scale our CMS replatform work has operated at.
The trigger differs by company. A CMS replatform starts from what actually forced the decision.
What comes up when considering a platform move.
Visibility is protected through a three-part process run alongside the platform move: mapping every existing URL to its new destination before launch, implementing 301 redirects for each one so authority carries across, and monitoring rankings, indexation and crawl behaviour closely in the weeks after launch to catch and fix any gaps search engines encounter first.
Sometimes not — in a portion of audits, the real constraint turns out to be content quality or how the current platform is implemented, rather than the platform choice itself. We would rather tell you that upfront than sell a replatform that leaves the underlying issue in place. The audit is what settles which one applies to your specific site.
The right platform depends on three factors we assess directly: your team’s technical capacity to maintain it, your content volume and structure, and the integrations your marketing and sales stack requires. We recommend a specific platform only after evaluating those against your actual environment, rather than defaulting to whichever one we are most familiar with.
Yes, and combining them is often the more efficient route since both projects touch the same templates, content and information architecture. Sequencing the replatform first typically gives the redesign a more stable technical foundation to build on — see website redesign for how the two are usually scoped and run as one combined project.
A CMS replatform often connects to these related problems.
A platform that has become the constraint rather than the tool. Tell us what is not working and we will tell you how we would approach the CMS replatform.