Competing on specification, price and availability, not story.
Generics manufacturers compete on specification, price and reliable availability, so the site must help buyers find and confirm a reference quickly and accurately.
A generics buyer already knows what they need; the site’s job is confirming availability and specification quickly, not persuading. Marketing-first thinking applied to this category actively slows the buyer down and gets ignored.
Catalogue architecture built for filtering by specification, dosage form and availability, ERP integration so the catalogue reflects real stock, and content that prioritises precision over narrative.
Instead of overselling a commodity-competitive product, we build the site around what genuinely differentiates a generics manufacturer — supply reliability and manufacturing precision — because that is what actually wins the tender.
The scale our work with generics companies has operated at.
The build priorities for a specification-driven business differ from a brand-led one. Here is what generics companies most often need.
How this work is approached specifically for Generics.
What comes up when building for a specification-driven business.
Usually not — buyers in the generics category already know the molecule, dosage form, and strength they need, and are checking your specification and availability rather than being persuaded by brand storytelling. Precision in the data sheet and stock status matters more here than volume of content, so we typically prioritise catalogue depth and search accuracy over campaign pages.
We architect the catalogue for your actual portfolio size, tested against realistic data volumes rather than a small demo dataset that hides performance problems. Generics portfolios running into several thousand SKUs across multiple dosage forms and markets are within what we regularly build and load-test, so search and filtering stay fast as your reference count grows rather than degrading over time.
Yes, and for a generics catalogue it usually should, since stock status and pricing change often enough that manually maintained web content falls out of date within days. See PIM and product data for how we connect the site to the system that already owns your specification and inventory data, rather than duplicating it in a second place that needs separate upkeep.
Where your buyers need it, yes — a generics catalogue built for wholesalers or pharmacy chains commonly extends into account-based ordering rather than staying informational. See distributor portal for how we add authenticated pricing, reorder history, and order submission on top of the same catalogue, so the specification data and the ordering flow stay in sync.
Related sectors worth reviewing alongside generics.
A portfolio buyers cannot filter quickly enough. Tell us your scale and we will tell you how we would approach it for a generics company.