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Salesforce Marketing Cloud
Connecting the platforms

Salesforce Marketing
Cloud integration

Connecting the website to lifecycle campaigns already running.

A Salesforce Marketing Cloud integration connecting your website to lifecycle email and campaign infrastructure already running in SFMC, so website behaviour and lead data feed campaigns accurately.

Tell us about your project See our work
The technology
What is included

What a Salesforce Marketing
Cloud integration involves

What it involves

Companies running SFMC at scale often have a website that was built separately from the marketing infrastructure, meaning behavioural data and lead capture do not reach the campaigns that depend on them, or reach them inconsistently.

What we deliver

Form and lead data integration with SFMC, behavioural tracking feeding campaign triggers where consent allows, consistency across markets where SFMC instances vary, and verification that data actually flows correctly.

Built to hand control back to marketing

We build and maintain the technical connection between the website and SFMC so the campaigns and journeys stay entirely in your marketing team’s hands — the platform they already operate, working through an integration built for them rather than around them.

case studies
see all cases

Clients we've worked with

Real projects for industrial and pharmaceutical companies.
Corporate Website
Sector: Pharmaceutical Industry

Laboratorios Rubió

A corporate platform for a pharmaceutical group with an international product portfolio, built to keep restricted professional content, national and international product ranges and corporate storytelling working together — the foundation for a relationship with Code that now spans several separate projects.

View case study
SFMC integration track record
Track record

What our Salesforce Marketing
Cloud work has connected

The scope our Salesforce Marketing Cloud integration work has operated within.

+10
years building for regulated industries
+200
organisations have trusted Code
+1.500
documents migrated with their access permissions intact
+160
scientific papers in a single managed repository
SFMC integration by scale
Who needs it

What a Salesforce Marketing
Cloud integration has to handle by scale

The integration complexity differs by scale and market spread. A Salesforce Marketing Cloud integration starts there.

Big pharma affiliates

01

Multiple SFMC instances by market

Groups running separate SFMC business units per market need website integration built consistently, so each affiliate's site feeds its own instance correctly rather than one-off configurations.

Pharmaceutical laboratories

02

HCP and patient lifecycle campaigns kept separate

Laboratories running distinct lifecycle journeys for HCPs and patients need the website integration to route each audience correctly, respecting the distinct consent scope each carries.

Consumer health and OTC

03

Behavioural triggers driving consumer campaigns

Consumer health SFMC campaigns often depend on website behavioural triggers, which need to be built to respect consent status rather than firing unconditionally.

Medical devices

04

Lead scoring fed by website engagement data

Device companies using SFMC for lead scoring need reliable website engagement data reaching the platform, since gaps in that data directly affect how leads get prioritised.
Integration process
Four stages

How we build a Salesforce
Marketing Cloud integration

Four stages. A Salesforce Marketing Cloud integration is built for reliable, consent-aware data flow.

REQUIREMENTS
01
01

What data needs to flow, and to which instance

We establish what data needs to reach SFMC, and for multi-instance setups, exactly which instance each piece of data should route to.

What we establish

What data genuinely needs to reach SFMC and why, which specific instance or business unit each piece of data belongs to when you run a multi-market setup, and how fields map so a lead lands correctly rather than in whichever instance happens to catch it first.

Result

A clear integration scope matched to your actual SFMC architecture, rather than a single generic connection that works for the simplest case and breaks down once a second market or business unit is involved.

FORM AND LEAD INTEGRATION
02
02

Reliable capture, correctly routed

We build form and lead integration that reliably reaches the correct SFMC instance and business unit with accurate field mapping.

What we build

The form-to-SFMC connection, routing logic that sends each submission to the correct instance and business unit rather than a default one, and fallback handling so a temporary connection issue does not simply drop the lead.

Result

Lead data that reliably reaches the right instance and business unit in SFMC, which matters more than raw delivery when a multi-market setup means the wrong destination is as bad as no delivery at all.

BEHAVIOURAL TRACKING
03
03

Feeding triggers, respecting consent

We build behavioural tracking that feeds SFMC campaign triggers only within what the visitor has actually consented to.

What we build

Behavioural tracking gated strictly by actual consent status, so no signal reaches SFMC before a visitor has agreed to it, feeding trigger data into SFMC journeys built on data you can defend, not data collected first and rationalised afterward.

Result

Campaign triggers built entirely on data collected within your consent framework, so the automated journeys running off that data do not become the weak point in an otherwise compliant setup.

VERIFICATION
04
04

Confirmed working across every instance

We test and verify the integration for every relevant SFMC instance, rather than assuming a single test confirms the whole setup.

What we check

End-to-end testing repeated for every relevant SFMC instance individually, since a connection working in one business unit does not guarantee it works in another, plus ongoing monitoring across all of them rather than the one that was tested at launch.

Result

A connection your marketing team can rely on across every market and instance, verified individually rather than assumed to generalise from a single successful test.

SFMC FAQ
Not found your answer? Write to us

Salesforce Marketing Cloud integration questions

What comes up when connecting a website to SFMC.

Do you manage our SFMC campaigns and journeys?

No, we build and maintain the technical connection between your website and Salesforce Marketing Cloud – data extensions, triggered sends, and journey entry events. Your marketing team or agency designs and runs the campaigns and journeys inside SFMC itself. When a journey needs a new trigger event from the website, we implement that technical piece and hand the journey logic back to your team.

Can this work across multiple SFMC instances?

Yes, and for multi-market pharmaceutical groups it typically needs to. We build integration logic that routes each submission or event to the correct SFMC business unit based on region, brand, or language, rather than relying on one generic connection for every market. This matters most when business units have separate data extensions or subscriber lists that must stay distinct.

How is consent handled for behavioural triggers?

Tracking that feeds SFMC behavioural triggers only fires after the relevant consent category has been granted, using the same consent framework as the rest of the site. A visitor who declines tracking consent will not trigger a behavioural journey, though they can still complete direct actions like form submissions. See GDPR and consent for how we structure that consent foundation.

Is this similar to a HubSpot integration?

Conceptually, yes – both integrations connect your website’s forms and tracking to a marketing automation platform while leaving campaign design to your team. The specific mechanics differ: SFMC’s data extensions and journey builder work differently from HubSpot’s workflows and lists, so the technical connection is built separately for each. See HubSpot integration for the equivalent approach on that platform.

Related technology we work with
All technology

Other technology we work with

Salesforce Marketing Cloud integration connects closely with these related technology pages.

Veeva integration

01

Connecting the website to Veeva Vault content and approval data.

PIM and product data

02

A catalogue fed from the system that actually owns the product data.

SSO and HCP identity

03

Single sign-on and professional identity verification done properly.

GA4 and consent mode

04

Analytics that only measures what a visitor actually consented to.

WPML and translation

05

Multilingual publishing that does not let markets drift apart.

Pharmaceutical WordPress

06

The platform behind most of what we build, structured for regulated content.

Enterprise WordPress

07

WordPress hardened and scaled for a large, multi-market pharmaceutical group.

WordPress Multisite

08

One installation running several affiliate or brand sites with shared governance.
Salesforce Marketing Cloud

Connect your website
to Salesforce Marketing Cloud

Campaigns running in SFMC that the website is not feeding reliably. Tell us your setup and we will tell you how we would approach the Salesforce Marketing Cloud integration.

Tell us about your project See our work
contact us
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Tell us
about your project

Tell us about your organization’s context and the planned scope of the project.
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