Moving off a platform sized for a problem you may no longer have.
An AEM migration for pharmaceutical companies moving off Adobe Experience Manager: usually because the licence and implementation cost no longer matches the actual requirement, or because the local team cannot maintain it without a specialist agency.
AEM is a genuinely capable platform, and also genuinely expensive to licence and operate, requiring specialist skills most local marketing teams do not have in-house. Companies moving off it are usually moving toward something their own team can actually run.
See migrating off AEM for what actually breaks when this move is rushed.
An audit of what the current AEM implementation actually contains, a recommendation for the platform your own team can run day to day, migration carried out with full URL mapping, and a verification pass once live to confirm nothing that used to rank stopped ranking.
We do not take on AEM administration or further AEM development. What we take on is the move off it — including the digital asset library, which migrates as structured, searchable media rather than a folder of files someone has to re-tag by hand.
AEM’s Digital Asset Manager is usually the part teams most fear losing — tags, usage rights and approval status carried over so the library stays searchable on day one, rather than becoming an unsorted media folder someone has to rebuild by hand.
The scope our AEM migration work has operated within.
The trigger differs by company. An AEM migration starts from what actually forced the decision.
What comes up when moving off Adobe Experience Manager.
Yes, when the migration treats search visibility as a deliverable rather than a side effect. Every URL from the current AEM instance is mapped to its WordPress equivalent, including paths generated by AEM’s page hierarchy and any DAM-hosted assets that carry their own indexed URLs. Redirects go live at cutover, not afterwards, so rankings built up under the old structure carry over instead of resetting to zero.
For most pharmaceutical marketing sites, a properly structured pharmaceutical WordPress build covers the same requirements at a fraction of AEM’s licence and specialist-implementation cost. That said, we size the recommendation to your actual requirement — a group running complex DAM workflows across many brands may still need enterprise-grade tooling, which we would tell you rather than assume WordPress fits by default.
Usually, though we treat replication as a starting point for review rather than an automatic requirement. Custom AEM functionality was often built to work around a limitation the new platform does not have, so part of the migration audit is identifying which components need rebuilding and which can be replaced with a simpler, native WordPress equivalent instead.
Timelines depend mainly on content volume and how much custom AEM functionality needs auditing and rebuilding, rather than a fixed formula. A single-market site with a modest page count moves faster than a multi-brand DAM-heavy instance with bespoke components. We scope the actual timeline against the audit findings from your specific AEM installation, not a generic industry estimate.
AEM migration connects closely with these related technology pages.
A platform that no longer matches your team or your budget. Tell us your current setup and we will tell you how we would approach the AEM migration.